Seattle Sutton’s Healthy Eating

ChallengeSeattle Sutton Healthy Eating (SSHE) has been on air with Effectv for years but has not used our Creative team for many years. As a company, it was going through a re-branding and needed a fresh approach to its advertising.SolutionWe decided to tell its story and history, with a focus on the food, that it was easy to prepare and delicious. The story is that SSHE is one of the original prepared food companies.ResultsThe client loved the spot and, in addition, it was rated extremely high compared to its previous advertising by a third party focus group company.