Whitfield, Bryson & Mason

ChallengeWhitfield, Bryson & Mason came to Mnemonic for support standing out amongst bigger-budget law firms in a rapidly growing market. The client had made a name for himself as the “motorcycle lawyer” but that meant he had a limited client base. The client needed our help developing new creative that would generate leads other than his established clientele, while not breaking his budget.SolutionMnemonic’s recommendation was to parlay the client’s current brand equity as the down-to-earth motorcycle lawyer into a new identity: the toughest lawyer in town. Knowing the client’s desire to have some fun and be featured in the spot, we created a scenario focused on this persona AND extended the story from the spot into a value-added web piece with the intention of driving viewers to the client’s landing page.ResultsThe client was able to expand their reach beyond a niche audience, creating a positive lift in website traffic, and have some fun in the process.

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