Woodward Heating

ChallengeThe client wanted new creative that stood out and differentiated his company from the other HVAC companies in the area. SolutionWe used their cartoon logo “Woody” as the hero of an animated campaign. To facilitate the AC spots, we created a “Snow-Woody” character to handle all things AC and stand out against the warm backgrounds. The goal was to keep it simple and clear: when you need your furnace or AC fixed or installed… call Woodward. ResultsThe client loves the new creative and just started running them at the end of February.