Lehman Automotive
ChallengeThe client wanted to create commercials for four of their automotive brands-Subaru, Hyundai, Buick-GMC, and Genesis- to be able to establish Lehman Auto World as local and pioneers in the community as well as highlight their online buying and service options, Lehman Xpress and Service Xpress. We produce a modular commercial starting with Subaru so it can be used for all the brands and the deals could be changed out month to month as needed. SolutionIn addition to video commercials, the client also wanted to update and increase their still photography library for print and digital collateral, social media and web. We created a multi-month schedule to send a photography crew to the dealerships weekly to capture still photography content and social video for all four brands. ResultsThis will be an on-going project month to month with 12 month potential.
