ChallengeThis client stepped away from their previous advertising agency. They liked their old commercial, but it had been running for a while and they wanted a fresh campaign. SolutionWe were able to steer the client away from a “one and done” approach to a year long campaign strategy. 2 different campaigns—2 commercials focusing on community/philanthropy and 3 commercials focusing on the services they provide (heat, AC, & air purification), including donut versions for seasonal offers. This way we could keep his brand message fresh all year.ResultsThe client is very happy; he loves the quality of the new creative. And we were able to deliver more unique, eye-catching commercial videos that set them apart from other clients. We have already produced 5 commercials with more seasonal offers to come as well as a holiday spot geared towards family and community.

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