Hoblit Ram Truck Center

ChallengeHoblit Ram Truck Center was starting as a new "Ram" only dealership. It wanted to appeal to a broad audience for the purpose of eventually growing the footprint of where the commercials aired while not losing focus on a hard-working, more rural market.SolutionWe create a series of spots built around "A Bad !@#$ dealership that works as hard as you do." We used a little bit of humor to get the attention but didn't stray far from the “Bad !@#$” theme we wanted the audience to identify with.ResultsThe commercial connected with the local audience, so we expanded the radius of where the ads ran until Hoblit Ram Truck Center became the #1 Ram Dealer in California!