Miami Dade Home Chemical Collection Centers

ChallengeThe Miami Dade Communications Department asked Mnemonic to produce a video campaign for their Solid Waste Department to highlight their home chemical collection program. Residents were throwing the wrong items into the trash, and they wanted to highlight the correct information on what to bring to a specialized facility.SolutionThis production concept was built so the narrator was able to interact with the talent to guide them through which items they should include in the trash, and which go to the Home Chemical Collection Center. ResultsThe narrative approach was both engaging and informative. The Communications department used the PSA on air and on the web.