Smart Golf

ChallengeSmart Golf and Fitness was a new client without creative. They needed a campaign that would bring awareness to their relatively new business and wanted an extremely high-end Nike look. However, there are many elements to their business that they wanted to share with the viewers - from golf instruction to individualized fitness training, which is a lot of information for one commercial, particularly when trying to emulate a Nike spot.SolutionThe solution was to create a campaign with dramatic storytelling. Each commercial would describe the physical and mental obstacles that golfing and fitness training share. The visuals would then jump back and forth from the two aspects of the business to create energy and show advanced offerings of Smart Golf. ResultsThe client loved the campaign, they loved collaborative partnership, and had us create an additional commercial focusing on “train like the golf pros”.