ChallengeAfter airing throughout 2020, this client saw a great improvement in business while on the air. They returned for 2021 and increased their spend by 60%. In addition to updating on-air creative, we felt they would benefit greatly from creating long-form content for social mediaSolutionWe suggested using more of the great footage we shot for their 2020 commercial to create a social media video that tells the history of their local, family-owned business. ResultsWhile this client has a large built-in, loyal customer base, the social media interactions increased dramatically in a short period of time after posting.
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